Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Danny Sullivan joins Google, leaves advisor role at Third Door Media
Oct 6, 2017 by Michelle Robbins
Search industry veteran journalist begins new role at Alphabet’s core business division on Monday
- All-new MarTech Today guide: Enterprise Digital Personalization Tools
Oct 6, 2017 by Digital Marketing Depot
With advances in artificial intelligence (AI), personalization has become more than a content or product recommendation. Marketers now provide adaptive mobile experiences and website background images that closely match the visitor’s profile, as well as customized page layouts based on visitor behaviors – rather than just their demographic persona or geographic location.
- 5 ways to capitalize on Google Tag Manager
Oct 6, 2017 by Stela Yordanova
If you haven’t taken advantage of Google Tag Manager, now may be the time to get started. Columnist Stela Yordanova outlines five ways to utilize GTM to help you improve your marketing results.
- Local SEO: 7 Google My Business questions asked and answered
Oct 6, 2017 by Sherry Bonelli
At first glance, Google’s offering for local businesses might appear fairly simple. But questions inevitably arise. Contributor Sherry Bonelli explains the nuances and offers answers.
- Google extends olive branch to publishers, lays out new focus on subscriptions
Oct 6, 2017 by Ginny Marvin
The corporate-level commitment to subscription programs comes as executives acknowledge the challenges publishers have been facing.
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
Search News From Around The Web:
SEM / Paid Search